California Cannabis Token Tuesday Episode 24: Mastering Cannabis Retail

Join us on this episode of Token Tuesday, where real cannabis industry players come together to discuss important cannabis topics affecting consumers, owners, and operators. In this detailed discussion, our hosts delve into the complexities of starting and running a cannabis retail business. You'll learn about the necessary steps in selecting the right location, understanding zoning laws, navigating licenses, and negotiating leases. We also cover the importance of security, knowing your customer base, and hiring educated staff to ensure your business thrives. Additionally, we touch on vital community engagement, advertising strategies, and the significant role of product knowledge. Don't miss out on this wealth of information if you're interested in or currently part of the cannabis retail sector. Also, catch insights on the letters addressed to political leaders advocating for fair cannabis policies.

00:00 Welcome to Token Tuesday
01:18 Introduction to Cannabis Retail
02:32 Licensing and Types of Cannabis Retail
04:20 Finding the Perfect Retail Location
07:26 Negotiating Leases and Security Measures
29:30 Marketing and Advertising Strategies
38:44 Opting In and Out of Cannabis Programs
39:11 Understanding Macursa: Cannabis Regulations
39:49 Setting Up Your Retail Cannabis Store
41:37 Importance of Educated Staff in Cannabis Retail
44:16 Engaging with the Community
46:36 Effective Advertising Strategies
51:31 The Role of Product Knowledge in Sales
54:18 Challenges and Solutions in the Cannabis Industry
01:03:30 The Importance of Policy and Advocacy
01:19:20 Concluding Thoughts and Final Advice

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